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Search Engine Optimization And The MagicSearch Engine Optimization And The Magic Fairy Dust There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website.The truth is that the search engines are like our childhood game of King Of The Hill. Only one person can be at the top of the hill and the top of the search results. Only ten websites can be on page one of the search results. When a new website moves into the top ten, another must be removed.For any given search term at any given time, there are only ten web pages on page one of the search results, and there are millions of web pages that did not make page one, who may or may not catch a few stragglers from the search engines. How Can A Website Break Into The Top Ten? Search Engine Optimization (SEO) is an industry that has sprung up around the concept of helping their clients improve their rankings in the search engine results. When you talk to SEO professionals, they generally point to a two-pronged approach to search ranking optimization. A website owner needs to optimize their on-site real estate for the search engines, and they need to build inbound links to their website. On-Site Search Optimization Challenges The trick with on-site search optimization is that you must cater to multiple audiences on your website. You must provide simple navigation and an attractive interface to the human visitor; You must provide good sales copy to your human visitors, for the purpose of converting them from shoppers to buyers; You must provide text copy for the search engines to read; and You must optimize your content to help the search engines know what topics and keywords they should pay attention, so that they can give their users the right web page for the right search terms. A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you.Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their websites, since they do not rank in the search engines.I recently spoke with an individual who spends ,000 per month on pay-per-click advertising to get targeted traffic to his website. He said he consistently earns back his money, but he was still looking for a better way to get ranked in the search engines, so he joined my client list. On-Site Search Engine Optimization Basics According to the search engine companies, there are more than one thousand calculations that determine how well a website will rank in their search engine result pages (SERPs).The Google engineers are fond of saying that if you build your website for human beings instead of search engines, then your website should rank well in their algorithms. To a certain degree, this is a good strategy. Think about how magazines are constructed: The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story.On the story page, the title will be in big, bold font. Sometimes, the magazine will include a brief blurb about the story, in italics or font that is a bit bigger than the story font.Pictures support the story with captions that further develop the story, by describing the picture.Major subsections of the story have their own subheadings. And, the primary body of the story is in regular plain text, with only an occasional bolded or italicized word or phrase.By analyzing the title and other large text on the page, a person who is flipping through the pages of a magazine can quickly assess the story content and make the decision as to whether they want to read the full story.In the most simplistic way, this is how the search engines analyze a websites' content to decide which web page will best serve their users' needs. Off-Site Search Engine Marketing (SEM) Basics Since the inception of Google, and with Yahoo and MSN recently, the number and quality of links pointing to a website play a significant role in determining how well a web page will rank in the search results.I have heard people suggest that as much as 75% of the value given to a web page in the search results is based solely on the number and quality of links pointing to a web page. I tend to believe a more conservative number (50.1%) will apply.Inbound Links Are More Important Than Page ContentTo prove this point, type "click here" without the quotes into Google, Yahoo and MSN and check the Adobe pages that come up in the search results: #1 in Google, #2 in Yahoo, and #1 in MSN. When you pull up those pages, search the page to find the individual words "click" or "here" in the text of those pages. They are not there. This has happened because millions of people have linked to these Adobe pages with the embedded anchor text, "click here".Next, let's analyze those specific web pages from the perspective of each of the search engines: Google's #1 result - Google PageRank 8. (www.adobe.com/products/acrobat/readstep2.html) Links to this web page: according to Google (31); according to Yahoo (nearly 12 million); according to MSN (6,400). Yahoo's #2 result - Google PageRank 10. (www.adobe.com/products/flashplayer) Links to this web page: Google (15,200); Yahoo (700 thousand); MSN (32). MSN's #1 result - Google PageRank 8. (www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash) Links to this web page: Google (0); Yahoo (2.9 million); MSN (778). On Google's top result, they show ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
Keyword Discovery (Keyphrase Research) MKeyword Discovery or Keyphrase Research is of high importance in the success of any website. Internet searchers use keywords and key phrases to find what they want. If your website uses such key elements in a proper way, they could lead you to a successful online business. If not, your site needs a serious reconsideration. Importance of Keyword Research in Web Development The choice of keywords is so important that experts recommend web developers to consider keyword discovery search as the initial step in their works. That is to say, even before choosing a name for your website, you need to know what your keywords will be. After keyword and key phrase research, web developers can proceed to choose a name for their site. Texts, links, web design, meta data, all tags, comments and whatever in which words play some part will be done afterward based on the initial keyword discovery. Which Keywords OR Keyphrases to Choose? You should do some keyword discovery or keyphrase research to learn what people type while thinking about your information, product or service. Then, get the historical volume of a keyword that is searched and see how competitive it is. Of course, if a keyword is searched a lot, it wouldn't mean that it's the best one for you. Actually, the competition for such a term will be way high too. So, what's the solution? You should choose the most effective one. Divide the popularity of a keyword (the number of searches for it) by its competitiveness (the number of results) and you'll have the Keyword Effectiveness Index (KEI) of that keyword. The higher the result, the better that keyword will be to choose and use. How Many Keywords / Keyphrases Do You Need? When you begin your keyword discovery, you should make a list of keywords and keyphrases. The most effective ones, one to three of them, will be your main keywords or keyphrases used at your main page, usually home page. The total number of keywords for your website will depend on the size of your whole site, the content of each individual page, etc. Generally, the number of keywords or key phrases for each page should be from 3 to 10. However, it's usually recommended not to begin your new page or main page of the new site with more than 3 keyphrases. Keywords vs Keyphrases? While searching, if you use a single keyword, you are searching for general information, product or service which is usually a brand name these days. The longer the string of words in a keyword cluster, the more specific such a keyphrase is. Success is in selecting your best keyphrases, not keywords. An example: You run a foodstuff recipe website and now want to be found for a particular salad for a special event, Easter. Let's say you use Google for this search. Would you use "salad" as your main keyword? I guess not, because you know that this term could bring you around 40 millions of results. It means a lot of competition. What about "Easter salad"? it definitely lowers the degree of competition for you as there will be around 1.2 million results. Great difference, isn't it? This, by itself, shows how different it is to add one more word to the search term. To narrow the search, I even recommend to use one more word to the string. It will be "Easter salad recipes". Maybe the difference in results won't be very different from "Easter salad", but when Internet searchers use this last string of keywords (a keyphrase), they are more specific about what they need. Important: If you write rich content on "salad recipes for Easter" and optimize a webpage for it, you will most probably be seen on the first page of the results. How to Use Keywords or Keyphrase in Writing? First things first. Your attitude is the most important thing. Write for your webpage visitors. Give them exactly the information related to the keyphrase you're using. Then, at second stage consider the search engine and their rules. Obviously, now that you've done keyphrase research, you're supposed to make use of the result, in our example, "Easter salad recipes". Use it at your title, body text, meta data, alt tags, etc in a natural way. Again, while doing this, avoid stuffing your page with this key phrase. Keep the keyword frequency, weight, etc in its appropriate proportion. Don't forget to use some synonymous terms. Google considers synonyms used at the same page by its algorithm. Of course, this doesn't mean that you should sacrifice your keyphrase research by providing a large number of synonymous words or phrases for it. Just consider it a few times. How to Create Successful Web Pages? Considering keyword discovery or keyphrase research suggested above, the right way to create successful web pages could be as follows: 1. Launch a thorough keyword discovery or keyphrase research. 2. Apply web copy writing techniques to create rich content for your pages. 3. Finally, optimize your web page to make sure your keyword discovery or keyphrase research hasn't been done in vain. Eventually, you'll have one such a good web page. Do the same for all other pages of your site and you'll see the result overtime. About The Author Rahman Mehraby is mainly focused on Website Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at: ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
Basic SEO Services That Will DefinitelyBasic SEO Services That Will Definitely Improve Traffic To Your Site Every website needs to consider search engine optimization or SEO services. This will serve as a guide that helps in the improvement of the site, both in its on-page and off-page factors. Through SEO services, the site will be able to acheive an increase in traffic as well as it can also make the search engine friendly. Aside from this, you will also increase your link popularity and site's visibility. These links can help you promote your products and services as well as increase your brand awareness. There is always a need for continuous SEO services even if you have already achieved your goal. This is because the Internet is a constantly changing environment and not a stable one. You need to update your site from time to time. You are also required to watch what your competitive because competition is always there trying to sharpen their SEO edge. When you hear of the words SEO services, there are several services that may come into your mind. To make it simpler and easier to understand, it is better if it is broken down into smaller and more precise arrangement. Most of the service providers use these 4 basic SEO services and from there, they just expand to accommodate more work. The first among the SEO services provided is the analysis of the website. This SEO service includes a detailed analysis of the site's architecture, quality, and functionality. The providers will study the present approach of your site and visitors' experience, if your site is seo friendly, nice to look at or if a visitor will get something in your site. The site should contain the information needed by the visitor in order for them to go back or take a specific action. The providers will also check on the keywords that you are using to promote your site, if these keywords are relevant to your site or if these keywords are really helpful to your site. One more SEO services that providers do is to consider the audience that you are catering to. That is if the audience is aware that they are your target and that you want them to come back for more. One more SEO services provided is to look at the search engines that you have submitted your sites to and those that are important to you like Yahoo, MSN, and Goggle. Aside from the previously mentioned, SEO services also includes the analysis of your competitor’s sites. The providers work by researching on who your competitors are with regards to your target audience. SEO services companies include in their SEO services the search for the page rank of the competitors’ sites and they likewise check on the reasons why they have gained such high rankings. They will research on the major links that the competitors are affiliated with and they will try to include your link there as well. They will also search their ranks in several search engines they have submitted their sites. It is included in the SEO services that the company will gather as much information as they can about each of your competitors. After studying your site and the sites of the competitors, the SEO services, you have hired will further work and present to you, their client, the possible steps that they will do increase the traffic to your site. They can tell you that they will repair and reconstruct in the site to give a better output. They make sure that your audience has a clear idea on the products and services that you are offering. Inclusive in the SEO services that the company offers is to create a good promotion and marketing strategy for your site to be noticed. They may change the look or the design of your page to attract attention, or they may consider revising the articles on your site to provide more information. Once they have achieved the look and feel that they wanted, they can now go to the next step. This next step for SEO services is to attract the right audience for your site. They can do this building links in sites where your target audience are and promote your site there. They can also start submitting your site to the search engines like Yahoo and Goggle, among others. They also check for the sites where your site was banned and tries to remove your site from there. Lastly, the SEO services providers will inform you of the changes that they made and plan on making and how the website changed and improved since they handled it. They should report to you all the positive as well as negative feedback so that you are also aware of their progress. It is your right to know if the SEO services you hired have successfully increased traffic in your site. It could also mean that you have increased in your PR rank and standing in the search engines. This success is also made visible in the sales that you receive since they took charge. The SEO services mostly operate in this pattern and provide the same goal their techniques may be different and their commitment and success rate is what will make them standout. It is advisable to maintain the same provider to make sure that your website is continually watched and improved. Internet ranking is unstable and constantly changing. You will really need SEO services on an ongoing basis.... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
How It Is Beneficial To Submit SEO ArticHow It Is Beneficial To Submit SEO Articles? There are so many website designed by different companies as these are different types of business and ideas. But there are very less websites who get the opportunity to be on the best ranking to all the crawlers and makes the visitors into the customers. It is merely not luck but it is SEO (Search Engine Optimization) which makes your website different from others as your ads and website will stand out in the internet. What SEO looks in a website? SEO always complaint about the articles mentioned in your websites because they need the right keywords to promote your website. This procedure comes from the painstaking job of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. Why you need SEO copywriting? People very rarely check the last pages of the search engines that is why articles needs to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities. Through SEO copywriting, a web site will earn higher in the engines and remains there as long as it is kept properly maintained and updated with the search engine algorithm. SEO copywriting allows copywriters or online writers to focus their writing on the keywords which sells best. With this astonishing improvement in web writing, each article will surely be providing abundant attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of idle in a dark and shady area with terribly low ranking ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
What a Search Engine Optimization Firm DWhat a Search Engine Optimization Firm Does Before going into what a Search Engine Optimization firm does, let us first define what “search engine optimization” or SEO is. In “brick-and-mortar” terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The “agent” for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm. SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engine’s “spiderbot” to give your website a high relevance rating which translates into a high ranking in the list of keyword relevant websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor also known as conversion rate) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of “just looking” hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down. What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies versus another Search Engine Optimization firm, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in the website or content. Although more sophisticated discernment algorithms are being implemented by the search engine’s “spiderbot” to weed out unethical practices (e.g., embedding keywords in articles or content that do not have any logical connection), the keyword density still the key. Some of the strategies that a Search Engine Optimization firm employs are as follows: • Keyword Rich Domain Names This is the most “no brainer” strategy that a Search Engine Optimization firm could employ, yet is one of the most difficult to implement. The proposition of this strategy is that the best way to get a high ranking for a keyword relevant site is to embed the keyword into the domain name. For example, www.recipes.com will obviously get top ranking when the keyword “recipes” is used in the search box (as a side note, if you are looking for recipes, you might even just skip the search engine altogether and instinctively enter www.recipes.com ). The problem with this strategy, of course, is that these domain names are probably owned by someone else already, in which case, the Search Engine Optimization firm could embed the keyword in a longer domain name like, e.g., www.mothers-recipes.com or www.home-cooked-meal-recipes.com , which, when combined with other SEO strategies could potentially even outrank www.recipes.com . • Content Optimization In this strategy, the Search Engine Optimization firm ensures that the content is ethically filled with all the relevant keywords to which the website is responsive to. This is accomplished by framing the advertising copy around the keyword and making it appear as many times as relevancy allows, including the keywords in the text articles, etc. The Search Engine Optimization firm has several ways of determining the possible relevance rank of your website based on the level of content optimization. • Meta-Tag Optimization All websites use HTML in several parts of the website’s program. In the body of the HTML program are areas that the programmer uses, among other things, for remarks (e.g., to remind him what the code is all about). The content of these areas (called meta-tags) do not have an impact on how the website looks but is “crawled through” by the search engine’s “spiderbot” all the same. Because these meta-tags play a factor in the website’s relevance, a Search Engine Optimization firm will normally embed as many keywords as ethically allowed to into them. In selecting the Search Engine Optimization firm that you will use to optimize your website, be sure to put a heavy premium on its experience and reputation. Also, avoid a Search Engine Optimization firm that engages in unethical (and illegal) practices just to increase the number of visitors to your sites. Avoid a Search Engine Optimization firm that is vague about how it is going to optimize your website. If it has nothing to hide, then it should be transparent as to what it is supposed to do. If you heard about a Search Engine Optimization firm through spam mail, do not even consider it. If the Search Engine Optimization firm charges you a low price without any clear specifics as to what it will do, walk away. Finally, make sure to canvass your requirements before selecting the Search Engine Optimization firm you will ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
What to Look for In a Search Engine OptiWhat to Look for In a Search Engine Optimization Company If you are a serious business website owner, chances are you are constantly on the lookout for ethical means to promote your website to your target market. Chances are also good that you probably read somewhere or heard from someone that your most practical promotion solution is to trust your business to a search engine optimization company. The processes of promoting your site and increase your online visibility is called Search Engine Optimization or SEO. If you are familiar with the term but do not have the expertise to properly implement SEO for your website, then you might want to consider hiring a Search Engine Optimization Company to do that work for you. What is a Search Engine Optimization company? It is an organization whose objective is to provide the necessary tools and expertise to optimize your website towards the goal of securing for you a first or second page ranking in the search engine’s list of keyword-responsive sites. A Search Engine Optimization company’s role is that of an influencer, i.e., the strategies it employs for your website are geared towards influencing the search engine’s “spiderbot” to give it a high relevance rating which, in turn, influences its ranking. A Search Engine Optimization company’s indirect role is also to influence the surfer to visit your website but is not responsible for what happens to the visit. There are many Search Engine Optimization companies that have hung their virtual shingle in cyberspace, with many more sprouting up each and every day. With so many choices available, it is important that you are guided in selecting the right Search Engine Optimization company that best suits your requirements and budget. Here are a few tips in selecting that Search Engine Optimization company: • Always Go for Reputation and Experience This is pretty much a common sense tip. When you are headed for the unknown, it always makes sense to go with a guide who knows what you don’t. A Search Engine Optimization company that has years of experience as an organization and has people working for it with years of individual experience is normally a good choice. Experience, however, is just one half of this selection criterion, the other half being REPUTATION. A Search Engine Optimization company may have the experience, but if it has a track record of unethical or even illegal SEO activity, then the experience counts for nothing. • Avoid SEO companies that Spam A Search Engine Optimization company that sends spam email to promote itself is not a good Search Engine Optimization company and will get your site banned costing you more that it will ever benefit from. • A company that hides everything, has something to hide Beware of the Search Engine Optimization company that has a “black box” solution for everything that ails your website, i.e., you don’t need to know how it works; you just pay. In all likelihood, what this type of Search Engine Optimization company is hiding from you is, at best, unethical, or at worst, illegal. It is very important for you to understand what is going to be done with your website (in lay man’s terms) because, at the end of the day, it IS your website and you will have to live with whatever the Search Engine Optimization company does to it. • Go Window Shopping Like with every important purchase decision you make, you must check out more than one Search Engine Optimization company before you make a decision. Ask for a list of the websites they claim to have worked on, and do your own research. Also, ask each Search Engine Optimization company you are considering about what they think of the other candidates in your list. Be wary if they launch into a negative marketing pitch about their competition. A really good Search Engine Optimization company will rarely badmouth a competitor. Even if the competitor is really bad, the worst that a good Search Engine Optimization company will do is objectively point out their strengths and weaknesses. • Go with the Clear Deal A good Search Engine Optimization company will always be very clear any work proposal it makes. It clearly spells out the terms of reference, timelines, commercial aspects, guarantees, penalties, any other items that it and you may find relevant towards meeting your expectations. That way, you know what you are getting into and what (and what not) to expect. These are but a few tips on how to select the expert that will take care of optimizing your website for you. Approach a Search Engine Optimization company like you would any other company that you are considering to handle some work for you, and you are covered. About The Author Moe Tamani is a search engine optimization specialist for SEO 1 Services ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
Understanding Organic SEOUnderstanding Organic SEO In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term "Search Engine Optimization" did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or "It’s Best done Manually) and Organic SEO. Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a "purist" approach to website optimization because nothing is a "black box". As an expert in Organic SEO, you know optimization; you don’t just blindly trust it. Organic SEO is based on a clear understanding of fundamental concepts, including: • Search engines and how they work Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as "key word density" or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a "spider" or "spider bot", which is a program whose function is to count the number of times a keyword appears in a website through a process called "crawling". • Search Engine Optimization You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success. • Viral Marketing This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO. • Optimized Domain Names One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult. • Keyword Research This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed. Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs. About The Author Moe Tamani is a search engine optimization specialist for SEO 1 Services links http://www.seo-1-marketing-services.com http://seo-1-marketing-services.com/company.htm ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
Passive Search Engine MarketingPassive Search Engine Marketing Did you know Passive Search Engine Marketing exists? I'll explain. One of the key elements to search engine marketing is not only the quantity of inbound and outbound links, but the quality of those links. For example if you are marketing your website and have a link pointing to your site from a free clip art site, there is not much relevancy. If you have a link to your site from a site that is directly related to your site, then you will find that the quality is higher because it is a link coming from a related field.The old way of doing this was very time consuming, find a site, send them an email requesting a link exchange, and maybe you heard from about 1% of the people you emailed. Who has time for that? Let me show you the smart way to get quality links to your site. Introducing Passive Search Engine Marketing Passive Search Engine Marketing is allowing others to post your link without you having to ask them. This sounds about as likely as the pot of gold at the end of the rainbow right? Well it really is that easy.The way this is done is through the writing of high quality content. Say you write an article about a subject related to your business, then you submit that article to free article directories. With every article you write you are allowed to haveyour author by-line at the bottom with a clickable link to your site. Are you seeing how this works?Now I am a publisher, and I go to these free article directories looking for articles to publish on my site about a particular subject. I find your article and publish it on my site. Some time goes by, the search engines visit my site, find your article and at the bottom find the link to your site. Search engines love to find other sites this way. It follows your link to your site, and like magic you have a highly relevant link going to your site.Imagine if 25 people published one article. All it cost you was the time to write it, and the time to submit it to the free article directories. That's it!!!Now of course with anything that is "passive" this is not going to happen over night. No it will take some time to see the results, but the results will be ... ......READMORE SEO - (Search Engine Optimization) | | Monday, 10 August 2009 |
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